Emotions are complicated.

Using a computer to understand how a movie makes a human feel is, well, incredibly complicated.

It’s easy enough to use AI to pick out an actor’s face and decipher their emotions.

But if they’re angry, does that make the audience angry?

It doesn’t if they’re being angry towards their scared dog.

That may make the audience feel sorrow.

We’re building state-of-the-art technology that can understand the emotional affect of videos - and we’re starting with movies.

This has never been attempted before at this scale and comes with considerable R&D.

moveme’s Founder Ben at a Brain and Behaviour Lab

When we embarked on this journey, in March of 2021, we filed for a patent.

This is currently pending and has been published here.

It outlines some of our thinking to pull this off.

At a very high level, every video has text, audio and visual components.

We can analyse each.

Exactly how we do it is destined to become an ancient family recipe, handed down from generation to generation, with 12 herbs and spices, stored in two cartoonishly large vaults that only two people have access to.

Seriously though. There’s still a long, winding road ahead of us.

Why go to all the bother? Because we believe in what we're doing.

moveme: Find a movie to move you to a mood.